20+ years experience crafting strategically, thoughtfully, and purposefully branded collateral, branding systems, and advertising campaigns — creating and executing innovative tactics to define, build, and strengthen brands while ensuring every communication and touchpoint not only meets brand and marketing objectives, but exceeds them.
Proven experience leading creative from conception to launch, collaborating with and managing clients, copywriters, account executives, developers, vendors, and business owners, and art directing photo and video shoots. I’m very comfortable juggling multiple projects, sudden 180s, and tight deadlines — while promoting positive, collaborative working relationships — ultimately delivering killer work that resonates, drives engagement, and moves the brand forward and upward.
Creative Director
AccentCare
July 2021 – Present
Creative direction and creative services department management. Leads and manages internal team for design and production of all corporate marketing and branding projects including collateral, social, and digital assets and strategies, and all client- and partner-facing marketing, advertising, and sales materials.
Creative Director
Darin Greenwalt Design | May 2018 – July 2021
Freelance and contract design and creative direction, brand and identity development, direct mail conception, design, and production, brochure and infographic design, print and digital advertising design and creative direction, and digital sales and marketing material development.
Senior Art Director
PEAK6 Investments | June 2011 – May 2018
Creative lead, art director, and brand steward for all PEAK6 companies communications. Worked daily with brand manager, copywriters, developers, videographers and editors, and business owners to ensure all communications are actionable, on brand, and on strategy.
Associate Creative Director
Launch Creative Marketing | October 2010 – March 2011
Creative direction for promotional and POP retail initiatives and launches for ConAgra brands including Orville Redenbacher, Snack Pack, Chef Boyardee, and Slim Jim. Managed daily flow of creative, working with senior account and support staff to produce targeted, branded solutions in one of the busiest mediums — the grocery store.
Senior Art Director
Arc Worldwide/Leo Burnett | October 2006 – October 2010
Art direction, ideation, and creative lead on large-scale web sites, and interactive advertising, and branding initiatives. Clients included Purina, Cat Chow, Beneful, Friskies, and Capital One. Managed designers, copywriters, videographers, photographers, and freelancers.
Senior Art Director
Premier Retail Networks | January 2006 – June 2006
Conception, design, and production for retail motion graphics, network IDs, advertising,
and broadcast interstitials. Clients included WalMart, Aveeno, and JewelOsco.
Education
B.A., Advertising | San Jose State University
Minor: Art